ACADEMIC RESEARCH

My primary research focused on the outcomes of media engagement, as well as the relationship between media, personality, and social outcomes. Some of my research topics included:

  • Accuracy of identity expression using digital avatars

  • Pursuit of personal ideals using digital avatars and video games

  • Motivation and goals in video games

  • Immersion and engagement in narratives, including video games and print narratives

  • Empathy and media

  • Technology use and social outcomes

METHODS AND TOOLS
Experimental and correlational methodologies including:

  • A/B testing

  • Pre/Post testing

  • Field studies

  • Observational studies

  • Surveys

  • Online research

  • Virtual reality testing

  • Biometric measurement

  • Implicit tests (e.g., IAT)

  • Priming

  • In-depth interviews

  • Custom research design

STATISTICS

  • Descriptive statistics

  • T-test

  • ANOVA

  • Chi-square

  • Correlation

  • Multiple regression

  • Moderation

  • Mediation

  • Multilevel modelling

  • Factor analysis

  • Structural equation modelling 

  • Segmentation/cluster analysis

Statistical software: R, SPSS